BestPrice.gr - Hair messes.
Bestprice.gr has a loyal audience, but the brand's unique selling points have not been communicated through a modern image and fresh tone of voice.
With the occasions of Black Friday and the Christmas season, Bestprice.gr needed a witty, outgoing, and low-budget campaign to stand out and remind old customers and introduce new ones to the platform as the #1 price comparison website for purchases at the best prices.
Inspired by the insight that people want to find the best prices for their purchases, and the phrase "I spend every hair of my head," which means "I've paid for something really expensive," a fresh campaign was created.
The campaign uses literal depictions of "hair messes" to show consumers that they could have gotten their purchases cheaper with Bestprice.gr. The campaign's hero characters are carefree, enjoying their new Black Friday purchases until Bestprice.gr reveals they could have gotten them cheaper. The message: Don't spend "every hair on your head" again; go to Bestprice.gr!
The message:
Don't spend “every hair on your head" ever again; go to Bestprice.gr!
Team
Creative Direction / Production: l.a.on mars // Communication Strategists & Copywriters: Marialena Gousiou & Me // Illustration Antonis Theodorakis // Animation: Konstantina Tsigka // Sound Designer: Konstantinos Gerolimos // Voice Artist: Lefteris Sampson