During this transformative journey, we were privileged to collaborate closely with the top management team, crafting a purposeful strategy, a compelling tagline, a rejuvenated visual identity, and a user-friendly website that embodies the company's ethos and paves the way for its future.

Following comprehensive research and creative brainstorming alongside my partner Marialena Gousiou, we devised an innovative strategy culminating in the captivating tagline: "Wake Forward." This wordplay delivers a powerful message that distinguishes Neptune Lines from competitors in aspects such as technological innovation, employee safety, and environmental consciousness. It encapsulates the company's unwavering dedication to forging ahead while remaining mindful of its wake.

In partnership with Specter Design Agency, we fashioned a modern visual identity that pays homage to the company's history and legacy while addressing the contemporary challenges faced by today's shipping industry. The logo, updated color scheme, and dynamic visual system convey a new era for Neptune Lines as an adaptable, forward-thinking, and constantly evolving entity.