Giannis, OLI's co-founder, reached out to us, and as the project's creative copywriter, I suggested a flow map for the website, which later evolved into spirited storytelling that encapsulated the brand's vision and essence.

Working hand-in-hand with Antonis Theodorakis, the project's creative director and illustrator, we resolved to create illustrations that would optimally showcase the brand's narrative. Drawing inspiration from ancient Greek vases, we fused them with the hyperbole of contemporary superhero culture, depicting amalgamated scenes from various sports.

This inventive approach lent the brand a potent and dynamic appearance that resonates with sports enthusiasts worldwide, effectively communicating OLI's fervor for sports tourism and event management. Our joint efforts culminated in a triumphant website overhaul and brand positioning that harmonizes with the company's aspirations and objectives.